Our Quantitative Data Collection methodologies include :

  • CATI Data Collection
  • Online Data Collection
  • CAPI / PAPI Face to Face Data Collection
  • Clinics and CLTs
  • Product Placements
  • Sensory Tests
  • Store Audits
  • Mystery Shopping

In addition to above we also provide standalone services as below:

  • Development of Focus Group Recruitment screener questionnaires
  • Development of questionnaires
  • Respondent recruitment for online surveys / CLTs
  • Survey Audits – back checks for data collection done by any other agency
  • Questionnaire translation services
  • Data Processing
  • Analysis
  • Reporting

We also undertake Qualitative Data Collection by way of:

  • In-Depth Interviews
  • Focus Group Discussion
  • Direct Observation

We have served the following verticals in data collection

  • Healthcare
  • Information Technology
  • Consumer Durables
  • Chemicals
  • Financial Sector
  • Telecommunication
  • Logistics
  • Education
  • FMCG
  • Sports Brands
  • Print and Packaging
  • Ecommerce
  • Hotels
  • Construction
  • Professional Services

How do clients benefit from us in data collection

We have our online panel where millions of respondents are listed ranging from B2B, B2C, Healthcare and along with that, we have a very strong panel pool network of over top 150 data providers who are top notch and have gone through our rigorous selection process.

For CATI we have our own set up of 50 seats primarily focussed on International markets with dedicated foreign language experts at our disposal we are in a unique position to offer top-notch CATI services at bargain prices with no compromise on the quality of services.

F2F data collection is done through our in-house team of dedicated resources as well as we engage panel pool partners catering to geographically dispersed respondent base as per client requirements across India as well as International.

Mystery Audits, call for a special talent and we have it with us which puts us an advantage over the competition as we have a team of specialists contributing to research needs of some of the large FMCG, Automobile, Finance companies who support us with regular work.


Under data processing various services can be customized to according to the need of the client which can be all or any of the below.

  • Data Cleaning
  • Data Validation
  • Data Conversion
  • Data Entry and Formatting
  • Correlation and Regression Analysis
  • Segmentation Analysis
  • Logistics Regression
  • Multi-Dimensional Scaling
  • Factor Analysis
  • Correspondence Analysis
  • Preference Mapping
  • Conjoint Analysis
  • Maxdiff Analysis
  • Data Tabulation/ Banner Generation


Can customize web surveys as per your requirements for extensive graphics and software capabilities like Flash Shop Shelves, Page Turn Around, Movies, Card Sort, Magnifiers, Background Downloads, Complex Logics, Games, Pictorial Advertisements with related questions, passwords can be incorporated in the surveys.


We have inroads into various Indian as well as International language markets where in we can help you reach different markets through our network of language experts who can help you with local language and you don’t have to depend on many agencies involved in market research and you deal with only one vendor.


Through our online panel with our random sampling, we have a deeper insight into the constantly growing market. Our panel allows you to access to more than 115,000 active recruited panelists with over 300 selection criteria from all areas (life situation, media, households, vehicles, healthcare…) sample response rate is over 50%.


Complete lifecycle of project management activities right from initiation to achieving different milestones till final delivery. Our team of project management experts have delivered thousands of projects successfully and have garnered high client satisfaction across different research verticals.

Open End Coding

Coding can be done for both Qualitative and Quantitative. It can be Brand or Message Coding and we can perform the same by either Manual or Ascribe.


  • Review the data, respondent wise to understand the survey.
  • Creates the codebook as per the respondent responses.
  • Once the codebook is prepared then we share it with client for approval
  • Based up on confirmation then we start coding with Internal Coders and Internal QA team.
  • Once finalized by the QA team then we deliver the files as per client expectations either in Excel, SPSS or ASCII.

Charting / Reporting

We offer charting by using the manual method and our experience are:

  • Preparing client presentation graphs & charts.
  • Data population in charts and text tables.
  • New slides as per client requirement /specification.
  • Experienced in charting related to following industry verticals:
    • Consumer Studies
    • Healthcare Studies
    • Wave and Tracker Studies

We do undertake Report writing work which includes providing our clients information on research findings using charts, graphs and details. Our experienced teams analyses the data, provides the summary report in PowerPoint format. The team has experience in working on the raw data, cleaned data or the tabulated data.